Source: Beijing daily ( Beijing)
National Information Center of Information Resources Development Department of the United Chinese home network released " 2012 refrigerant year China's air conditioner market white " show, this year market of domestic air conditioning sales fell 25.12% year-on-year decline, sales of 19.36%, it is three years since the first decline in air conditioning market.
National Information Center of information resources development department assistant director Cai Ying analysis, air conditioning market fell sharply, mainly lies in the overall economic environment changes and the expenditure is relatively conservative make consumer ability to release suppressed, favorable policy support weakened, the level of mass consumption and upgrading desire drop, antecedent stimulus overdraft consumption demand, real estate regulation and control policy to curb demand release.
The industry is expected next year, the market environment has no obvious improvement. Enterprises should continue to increase the transformation and upgrading, product structure adjustment and speed, while avoiding unnecessary price war of air conditioning industry transformation and upgrading of the adverse effects.